hey! i’m maddie

A UX/UI designer that transforms ideas into memorable digital experiences.

View my selected projects

A solution to optimize the OLG user registration process, initially based upon persona creation and user journey mapping.

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Web page enhancements to emphasize player education and minimize user pain points, supported by research and user testing.

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A digital carousel feature alternative to mitigate accessibility issues and other discrepancies that they may create within UX.

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about me

Growing up in Toronto, Ontario, I have been immersed in a profound environment of cultures and experiences that have shaped my worldview and identity. This diverse environment has helped in the development of my creative skills, enabling me to express my perceptions through the work I create today.

I am a recent Honours Bachelor of Arts graduate from Wilfrid Laurier University, where I earned my degree in Communication Studies and UX Design. Achieving my degree has provided me with a strong foundation for understanding how society interacts with technology and media, and the skills to design those user-centred interactions.

experience

As a young professional, I have gained significant and rewarding experience through both my education and my employment at Ontario Lottery and Gaming (OLG). These opportunities have equipped me with invaluable skills that I apply daily in my career.

During my time at OLG, I had the opportunity to work as both a graphic designer and a product designer. Each role was unique, offering new challenges and valuable lessons that significantly enhanced my design experience. I was able to explore various aspects of the industry while making meaningful contributions to the company's success.

design skills |

User research
Persona creation
Journey maps + User flows
Design thinking
Wireframing
UI/Product design
Graphic design
Branding
Prototyping
Accessibility

toolbox

Figma

Adobe creative suite
Miro
Businessmap
Confluence
Microsoft office
Google suite
Keynote

maddie | work

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